Patrick Ricard dies aged 67
20 August, 2012
Patrick Ricard the titular head of the Pernod Ricard family, has died. He was 67. Cause of death has not been disclosed but it is believed to be a heart attack.
Digital Edition
Comment
Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
